HeinSight was built by SalesTier, for Heineken Ireland. The app lets sales reps take a photo of bar taps, which are passed to a machine learning system online. The system recognises each tap and returns market data for that bar. This in turn populates a business intelligence platform controlled by Heineken.
I worked as product manager and app developer for this project.
Features
- Mobile app authentication via Cognito
- Account history with searchable, location aware, list of bars
- In-app camera use delivering images to Machine Learning backend system
- Real time confirmation of image analysis
- Custom surveys for recording important account data
- API processable by in-house Business Intelligence products
My Product Manager Tasks
- Coordinated team including customer contact, backend and ML dev, and designer and junior UI dev.
- Identified priorities and planned and sequenced deliverables.
- Designed and validated wireframes and UX flows
My App Developer Tasks
- Developed React Native app using Expo
- Created CRUD and data API endpoints using Fastify
- Designed and delivered a custom, rules-based survey system as part of the app
Result
Heineken Ireland are currently using this app to augment their market intelligence. Sales reps use it as part of their daily routine. Heineken Ireland showcased it to other national offices as an example of their digital transformation strategy. The successful delivery of the app started conversations between SalesTier and other national offices of Heineken.